Why do we crave for more, at McDonalds?


There are days, just like today, when I have this sudden craving for the Big Mac burger from the big yellow M, i.e. McDonald’s. And an ice-tea (or coke), along with fries is a must-to-have as soon as I enter through the glass doors! But has any of us ever wondered, why do we suddenly feel this rush, that compels us to order food in quantities, that we would have never had, had the food been from home?

Watch: How McFries are made!

Here is a timeline of what happens to our body, as soon as we dig into our favourite Mac. (source: Science Alert)

First 10 Minutes

Our brain has given us the signal to take the first bite into the juicy meaty buns, with layers of sauces, and fresh veggies. This first bite is the first taste of blood like for a lion. There is no going back, and only 540 calories worth of future ahead! Feel-good chemicals, like the neurotransmitter dopamine, are released into the brain, and you may catch yourself thinking: “This is a tasty burger.”

The next 20- 30 Minutes

This is the period when we start itching for more. The high levels of fructose corn syrup and sodium inside the bun leave us craving more of the same (and in the long term, this can lead to obesity, diabetes, and heart disease). Then the sodium – some 970 milligrams of it – causes dehydration and starts making the kidneys and heart work faster. Blood pressure rises, and you may well be tempted by a McFlurry or apple pie.

The 40 Minute Mark

The body is used to the grease already, and starts demanding for similar food, that has high sugar or salt content, like a chocolate. The gastrointestinal tract very quickly absorbs the high volume of fructose corn syrup we mentioned earlier, further adding to your hunger pangs.

Digestion during 50-60 minutes

Slow digestion starts in earnest. Food typically takes 24-72 hours to digest, but the grease and trans fat inside a Big Mac means the digestion time for the McDonald’s signature burger can easily go beyond three days.

Thus, try to keep the Big Mac to an occasional business only. This is precisely what leads to obesity and other health problems. This is not just for Big Mac, but all other food joints, that might give you the cravings to eat bucket load of food!

Also Read: Calorie count along with Bill, at the Counter

Big Mac Info

What Are The Healthiest Types Of Rice?


Rice has a variety. How to choose the one that is healthy?
Interesting article here!

Nature's Knowledge

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A familiar staple of many civilizations, rice is a versatile source of energy and nutrition. Many fad diets vilify rice because of its reputation for having a high carbohydrate content, but it can provide valuable nourishment to an active body. The key is to choose healthy types of rice that meet each person’s specific nutritional needs. Dietary requirements can vary, just as many types of rice and their health benefits can vary.

White rice, for example, has little nutritional value because the nutrients have been removed in processing. Its primary value is in its fast-digesting carbohydrates after a vigorous workout. The blood sugar spike from white rice can otherwise result in fat gain. Brown rice varieties such as basmati or jasmine, though, still have their bran and germ layers. This means they contain B vitamins, magnesium and phosphorus. Brown rice also offers the benefit of containing enough dietary fiber to…

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Haldiram Snacks Rejected by US FDA


The US FDA has reportedly rejected multiple snack items coming over from India. The concern was risen soon after the ban on Maggi Noodles from Nestle in India, with concerns over high level of lead and MSG content. The number of food items banned in this period has been highest against food products coming from India.

Read More About: Starbucks and Other Food Items Banned by FSSAIHaldiram Snacks

FDA first found pesticides in Haldiram’s products in September 2014 and has since refused imports of the company’s products 86 times. Among the products rejected have been Haldiram brand cookies, biscuits and wafers. (source: Food Safety News)

During the first five months of this year, FDA reportedly has rejected more snack imports from India than from any other country. The main reasons given were high pesticide levels, mold and Salmonella bacteria.

Read About: Food Contamination and Science of Microbiology in Food
Video: How safe is your food?

Haldiram spokesperson said

“A pesticide that is permitted in India may not be allowed there. And even if it is, they may not allow it in the same concentration as it is here,”

It is time we focussed our food manufacturing standards, and take them to the international levels of quality and safety. After all, our food represents our country, and our quality standards.

Read More: Delhi Restaurants Require License Now

Research Paper: Study on Nutritional Efficacy of Pineapple Juice in the Treatment of Bronchial Asthma


Dr. Sujata Pandit, Head of The Department, Research and Development Department, along with Mr. Dr.Brajbhushan, Chief Medical Officer Balaji Nirogdham came up with a research paper on : Study on Nutritional Efficacy of Pineapple Juice in the Treatment of Bronchial Asthma

The paper was published in the month of January 2015, and can be view at: Study on Nutritional Efficacy of Pineapple Juice in the Treatment of Bronchial Asthma

The file can be downloaded from : Paper (pdf)

Abstract- The role of diet in the development of disease reported by many studies. The present study investigates the nutritional efficacy of pineapple juice in the treatment of Bronchial Asthma. This study has been conducted in a Nature cure and Yoga center, namely Hilltake Health Homes Pvt. Ltd. at Sanga, Bhaktapur, Delhi. Eighty-two (41 Male and 41 Female) subjects suffering with bronchial asthma were randomly allocated into the case and control groups. Forty-one subjects aged 30.22 (± 6.08) years formed the intervention group, while remaining forty-one subjects aged 32.15 (± 9.57) years constituted as control group. The general profile, medical and family history of the subject was obtained through a questionnaire cum Interview method. Intervention group was given with 100ml of pineapple juice diluted with 100ml of portable water, while the control group was given with 100ml of sweet lime juice diluted with 100ml portable water, twice a day for 90 days. Data collection was performed using a diurnal peak flow meter chart (every 10th day), a composite daily asthma score and BMI calculator (1st and 90th day). After the completion of 3 months (90 days) the results were analyzed using Microsoft Excel software. Pineapple juice significantly improved the PEFR values as well as helps in weight reduction in asthmatics, when provided in conjunction with positive lifestyle changes like yoga, breathing exercises, smoking cessation, massages etc.

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Also Watch: How safe is your food?

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Delhi Restaurants: Get licensed, or get Punished!


The Delhi Government is now adopting a “zero tolerance” policy when it comes to maintaining food safety and security for the end consumers. All the restaurants in the national capital will now have to register themselves with the Delhi Government and get a food safety license within ONE MONTH.

No kind of adulteration shall be tolerated by the Delhi Government, said the Delhi Health Minister Satyendar Jain. Another top  Delhi Government official said (source: TOI)

It will now be mandatory for all restaurants and hotels in the national capital to register and get food safety licences within one month, through a simplified online process

READ ALSO:  Adulteration in Sweets

Section 31 (1) the Food Safety and Standards Act clearly states that “No person shall commence or carry on any food business except under a licence.”

The food safety commissioner, Ms.Mrinalini Darswal said, “up to six months imprisonment and Rs.5 lakh fine will be awarded on those running restaurants and hotels without food safety licences.” She said all restaurants and hotels applying for food safety licences will get it through a simplified online process. Applicants can apply online and the department will process their applications and send them their licences on e-mail.

WATCH: How To Protect Food?

Delhi Restaurants

According to the proposed policy, any food vendor, inclusive of roadside eateries, restaurants, hotels and food processors, with a turnover of up to Rs 12 lakh a year has to register themselves with the government. Those with larger turnover will have to obtain a licence from the government. A one-year registration will cost vendors Rs100. The licence, however, is expected to range from Rs 2,000 to Rs 7,500. The government said that the act aimed at ensuring that street food vendors observe better standards of hygiene.

Once the policy is notified, anyone found defaulting will have to either close down the business or shell out heavy penalties ranging from Rs 25,000 to Rs 10 lakh depending upon the gravity of the offence.

How safe is your food?


The World Health Organization released an advert to raise awareness about Food Safety, on 15th March, on the occasion of World Health Day.

Prior to that WHO also has released a video on 5 Keys To Safer Food.

The video depicts ways on how one can make sure their food articles are safe, and protected from any sort of contamination!

Initiatives like these make sure that people remain aware about what they are consuming, how to make it healthier, and how to keep it safe!

FRAC’s Accreditations and Certifications : NABL, BIS, DPCC, DSIR, OHSAS, ISO Certificate


Here are the certificates and accreditations that FICCI Research and Analysis Centre proudly holds!

Baba Ramdev, Patanjali to launch instant noodles


Nestle is trying hard to push Maggi back on the shelves, but it seems to be taking a little longer for that to happen. First set of testing was done already. Now, the second stage of testing will be required when Nestle begins manufacturing of the 2-minute instant noodles. And this is one opportunity that every Nestle competitor does not want to miss.

Moreover, manufacturers that were earlier not even into the noodles business, are now entering the market, with packaging that looks similar to Maggi noodles. Recent additions to this list are Reliance, and Patanjali.

Reliance Select

Reliance, being a business farm, did not lift many eyebrows when it came out with a packaging that is without doubt an attempt to lure Maggi loyalists. What’s surprising is, Baba Ramdev’s Patanjali, which usually campaigns against fast food, entering the food business, with their own version of instant noodles. And again, the design of the packaging is similar to the Nestle product. Infact, Patanjali too has come up with its own variation, where it claims NO MSG NO LEAD. This shows how tough the business had been for companies, till the time the original Maggi was on shelves.

ata magi

Baba The Business Man

At the launch of Patanjali Ayurved’s atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company, was not only seen having the noodles himself but urging others to do so. Though a yoga guru having instant noodles might seem at odds, it points to the savvy marketer that Ramdev is.

Apart from plugging into the need for a healthy noodles option in the absence of Maggi, Ramdev has done everything a smart brand ambassador would. This isn’t the only instance when the 49-year-old yoga guru has weaved his magic on promotion and branding. In the 18 years since he co-founded his ayurvedic company along with scholar Balakrishna, he has virtually carried the Patanjali brand on his shoulders. (source: Business Standard)

“The difference between him and regular brand ambassadors is he lives the brand. There is no gap between what he espouses and what Patanjali wishes to communicate. While personality-led brands aren’t uncommon in advertising – the late Steve Jobs personified what Apple stood for and Richard Branson lends his charisma and charm to Virgin – I don’t think there are any examples of it in Ayurveda,” says Kiran Khalap, co-founder, Chlorophyll Brand and Communications Consultancy.

As Far As FSSAI Approval is Concerned

Sources say that the noodles cannot be sold until it has got approval from FSSAI since it’s a non-standard product. But obtaining the approval could take more time, as the food safety regulator has done away with process of product approvals. It will reintroduce the procedure through regulations. FSSAI is busy streamlining the product approval process and is expected to come up with new regulations in six months. (source: Indiatimes)

So will Baba be able to bring in his brand of Noodles? Or will Nestle be able to return its one of the most liked product, the original Maggi, before other brands grow into major competitors? That’s for time to tell!

How to protect food, and make it last longer?


Here is a fun animated video that prescribes simple ways, for how to protect your food from bacteria and any sort of food poisoning!
Simple things like keeping the food covered, putting it in refrigeration, having preservative, can improve the shelf life of cooked and packed food both!