PETA ad claims Beer is Better than Milk


“Got beer? It’s official: beer is better for you than milk!”. This is what a billboard sponsored by People for the Ethical Treatment of Animals (PETA) has claimed in Madison, Wisconsin, also known as America’s Dairyland. 

Well, we knew about how Vodka is beneficial for health [Watch Video Here] but the benefits of beer were only known to dissolve stones (Did you know about Tonsil Stones?there is something called tonsil stones too!) and reduce bad cholesterol. However, PETA claims the following benefits, quoting sources like American Journal of Clinical Nutrition, the Harvard School of Public Health, the American Journal of Epidemiology and the Journal of the American Dietetic Association :  beer aids longevity and strengthens bones, while milk causes obesity, diabetes and cancer.

Read here: How to fight diabetes with simple lifestyle changes?

A donation of $500 was made by PETA to MADD out of goodwill after the “Got Beer?” campaign was stripped off in 2000. The campaign was halted out of respect for MADD, PETA explained. After PETA was accused of promoting beer drinking through their campaigns, the organization stated that other beverages like juices, mineral water and soy milk are also recommended by them, and asked why beer has been over-hyped.

Did you know the benefits of having fresh juice from raw fruits and vegetables?

“Had we used soda instead of beer, there would have been no media interest in the campaign, of course. PETA urges everyone, beer-drinkers included, to drink responsibly. Where milk is concerned, there’s no such thing!,” PETA stated on its website. (Source: Yahoo! News)

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FICCI Research and Analysis Centre’s New Capabilities

The institute continuously works on new method developments with the aim of providing better, accurate and wider range of testing services. With the purchase of the new LCMS-MS from Water’s Corporation, within a month, the following new methods have been developed at FRAC.


FICCI Research and Analysis Centre is an NABL accredited, FSSAI empanelled and BIS certified laboratory, that carries an experience of over 25 years in providing analytical services for food and beverages. Recently, FRAC got recognised as an Environmental Laboratory under the Environment Protection Act of 1986, by CPCB, Ministry of Environment and Forests, Government of India, to carry out Environment Impact Analysis projects.

The institute continuously works on new method developments with the aim of providing better, accurate and wider range of testing services. With the purchase of the new LCMS-MS from Water’s Corporation, within a month, the following new methods have been developed at FRAC.

Pesticides: FRAC is now capable of testing all the pesticides as per the requirements of the Food Safety Act 2006. The groups of these pesticides are : Organochlorine Group, Organophosphorous Group, Triazines, Fungicides/Insectisides, Pyrimidines, Triazoles, Imidazole, Phthalimide, Nicotinoides, Aliphatic Nitrogen Fungicides, Morpholine, Natural Product Derivatives, Herbicides Group, Benzimidazole Funzicide, Pyrithroides, Carbamates, Inorganic Bromide, Dithiocarbamates, Strobilurin, Phenyl Pyrazole, Nitrophenyl ether, Plant Growth Regulator, Antimicrobial pesticides

Antibiotics: Antibiotic resistance is a looming public health crisis. International, national, and local antibiotic stewardship campaigns have been developed to encourage prudent use of and limit unnecessary exposure to antibiotics, with the ultimate goal of preserving their effectiveness for serious and life-threatening infections. The list of antibiotics that we test are as follows :

Amino-Acids: The list of amino acids that are now tested in our facility are: Arginine, Lysine, Methionine, Cysteine, Treptofan, Histidine, Leucine, Isoleucine, Phenylalanine, Tretinoin, Valine, Tyrosine, Glycine

Synthetic Preservatives: Sorbic acid and salts, Benzoic acid and salts, Ascorbyl palmitate, Ascorbic acid, BHA, BHT, TBHQ, Propyll gallate

To know more about our latest developments, feel free to contact us through any of these channels:

a. Call us at +91-1145333500/529 or +91-7042492166

b. EMail at info@fraclabs.org

c. Visit our blogs at fraclabs.wordpress.com

d. Check out our Website : www.fraclabs.org

e. Connect with us on our social media pages :

i. Facebook : www.facebook.com/ficciresearchandanalysiscentre

ii. Twitter : @FRAC_labs

iii. LinkedIN : www.linkedin.com/company/ficci-research-and-analysis-centre