Mawa banned in Rajasthan before Diwali

The season of Indian festivities is approaching, with Diwali being the most awaited. Diwali is not just a festival of lights, but also a festival of exchanging gifts and sweets, kaju katli, soan papdi, barfi, gulaab jamun being the most enjoyed Indian sweets. But some notorious makers of these sweets, in order to make more profits, are responsible for the poor health effects on the consumers, by adding adulterants to these sweets.

Also Read: Adulterants in Sweets!

In order to make this Diwali safer, the Rajasthan Government has put a ban on Mawa, one of the most used ingredients in most of the Indian sweets. Rajasthan government has banned mawa and all its products to keep a check on possible adulteration during the coming festive season.

It was informed by chief food safety commissioner B R Meena to the Jaipur High Court, which was hearing a petition seeking court intervention on adulterated mawa in the state. In fact, the problem prevails across the country during festive seasons. According to the notice issued by Rajasthan government, the government had banned mawa on the directions issued by the High Court until further order. The state food safety commissioner told the High Court that the ban would be imposed seriously and subsequently the orders in this regard would be issued to all the relevant local authorities.

Watch: How to protect food and make it last longer?
Read Also: List of Products Banned under FSSAI

The single-judge bench of the High Court called the commissioner to take stock of the situation as to what action and precautions were being taken during Diwali. (source: FnB News)

Delhi Restaurants: Get licensed, or get Punished!

The Delhi Government is now adopting a “zero tolerance” policy when it comes to maintaining food safety and security for the end consumers. All the restaurants in the national capital will now have to register themselves with the Delhi Government and get a food safety license within ONE MONTH.

No kind of adulteration shall be tolerated by the Delhi Government, said the Delhi Health Minister Satyendar Jain. Another top  Delhi Government official said (source: TOI)

It will now be mandatory for all restaurants and hotels in the national capital to register and get food safety licences within one month, through a simplified online process

READ ALSO:  Adulteration in Sweets

Section 31 (1) the Food Safety and Standards Act clearly states that “No person shall commence or carry on any food business except under a licence.”

The food safety commissioner, Ms.Mrinalini Darswal said, “up to six months imprisonment and Rs.5 lakh fine will be awarded on those running restaurants and hotels without food safety licences.” She said all restaurants and hotels applying for food safety licences will get it through a simplified online process. Applicants can apply online and the department will process their applications and send them their licences on e-mail.

WATCH: How To Protect Food?

Delhi Restaurants

According to the proposed policy, any food vendor, inclusive of roadside eateries, restaurants, hotels and food processors, with a turnover of up to Rs 12 lakh a year has to register themselves with the government. Those with larger turnover will have to obtain a licence from the government. A one-year registration will cost vendors Rs100. The licence, however, is expected to range from Rs 2,000 to Rs 7,500. The government said that the act aimed at ensuring that street food vendors observe better standards of hygiene.

Once the policy is notified, anyone found defaulting will have to either close down the business or shell out heavy penalties ranging from Rs 25,000 to Rs 10 lakh depending upon the gravity of the offence.

Baba Ramdev, Patanjali to launch instant noodles

Nestle is trying hard to push Maggi back on the shelves, but it seems to be taking a little longer for that to happen. First set of testing was done already. Now, the second stage of testing will be required when Nestle begins manufacturing of the 2-minute instant noodles. And this is one opportunity that every Nestle competitor does not want to miss.

Moreover, manufacturers that were earlier not even into the noodles business, are now entering the market, with packaging that looks similar to Maggi noodles. Recent additions to this list are Reliance, and Patanjali.

Reliance Select

Reliance, being a business farm, did not lift many eyebrows when it came out with a packaging that is without doubt an attempt to lure Maggi loyalists. What’s surprising is, Baba Ramdev’s Patanjali, which usually campaigns against fast food, entering the food business, with their own version of instant noodles. And again, the design of the packaging is similar to the Nestle product. Infact, Patanjali too has come up with its own variation, where it claims NO MSG NO LEAD. This shows how tough the business had been for companies, till the time the original Maggi was on shelves.

ata magi

Baba The Business Man

At the launch of Patanjali Ayurved’s atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company, was not only seen having the noodles himself but urging others to do so. Though a yoga guru having instant noodles might seem at odds, it points to the savvy marketer that Ramdev is.

Apart from plugging into the need for a healthy noodles option in the absence of Maggi, Ramdev has done everything a smart brand ambassador would. This isn’t the only instance when the 49-year-old yoga guru has weaved his magic on promotion and branding. In the 18 years since he co-founded his ayurvedic company along with scholar Balakrishna, he has virtually carried the Patanjali brand on his shoulders. (source: Business Standard)

“The difference between him and regular brand ambassadors is he lives the brand. There is no gap between what he espouses and what Patanjali wishes to communicate. While personality-led brands aren’t uncommon in advertising – the late Steve Jobs personified what Apple stood for and Richard Branson lends his charisma and charm to Virgin – I don’t think there are any examples of it in Ayurveda,” says Kiran Khalap, co-founder, Chlorophyll Brand and Communications Consultancy.

As Far As FSSAI Approval is Concerned

Sources say that the noodles cannot be sold until it has got approval from FSSAI since it’s a non-standard product. But obtaining the approval could take more time, as the food safety regulator has done away with process of product approvals. It will reintroduce the procedure through regulations. FSSAI is busy streamlining the product approval process and is expected to come up with new regulations in six months. (source: Indiatimes)

So will Baba be able to bring in his brand of Noodles? Or will Nestle be able to return its one of the most liked product, the original Maggi, before other brands grow into major competitors? That’s for time to tell!

Adulteration in Sweets : Stay safe

Adulteration becomes inevitable when greed to earn a bit extra takes over. But, a bit of smartness can save you from being cheated. Here are some tips which can ensure pure and good sweets for your health. News Nation’s Madhurendra with FRAC lab’s help tells you how small test can prevent you from buying adulterated sweets from market.