5 benefits of Aamla अमला!


Everything that is not tasty, ends up being healthy! Isn’t it true? Be it as bitter as bitter gourd or as sour as Gooseberry (or known as Aamla अमला in Hindi).

Let’s look at Aamla then! How is this notoriously sour fruit going to benefit our health? This humble fruit, also known as the Indian gooseberry, is one of the most important foods in Ayurvedic medicine and is a storehouse of good health. It has almost twice the antioxidant power of acai berry and about 17 times that of the pomegranate. Use this inexpensive wonder fruit to stay well this winter. (Source : India Today)

Read Also: How to fight Type II Diabetes

  1. Cures Sore Throat and Cold – Containing good amount of Vitamin C, Aamla has been known to cure bad throat. How to use it? Simple! Mix 2 teaspoons of aamla powder with 2 teaspoons of honey. Have it three to four times a day for immediate and effective results.
  2. Relief from Constipation – Tough mornings? Let this fibre rich fruit help you with it! Dried and powdered form of Aamla is easily available in the market, and having it before sleep with lukewarm water smooths the bowel movements!
  3. Helps in Curing Painful Mouth Ulcers – If taken in liquid form, aamla can also cure mouth ulcers. Dilute aamla juice in half a cup of water, gargle and you’re set.
  4. Anti-inflammatory properties – Aamla helps in reducing arthritis-related pain. Snack on dried aamla or have it fresh and raw. Both work.

    Read Also: Benefits of Tulsi

  5. Weight loss – Are you working out hard to reduce your weight? Including aamla in your diet will achieve amazing benefits as it improves metabolism and aids in faster digestion.

    Want to live longer? We have the secret! Eat more!

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Research Paper: Study on Nutritional Efficacy of Pineapple Juice in the Treatment of Bronchial Asthma


Dr. Sujata Pandit, Head of The Department, Research and Development Department, along with Mr. Dr.Brajbhushan, Chief Medical Officer Balaji Nirogdham came up with a research paper on : Study on Nutritional Efficacy of Pineapple Juice in the Treatment of Bronchial Asthma

The paper was published in the month of January 2015, and can be view at: Study on Nutritional Efficacy of Pineapple Juice in the Treatment of Bronchial Asthma

The file can be downloaded from : Paper (pdf)

Abstract- The role of diet in the development of disease reported by many studies. The present study investigates the nutritional efficacy of pineapple juice in the treatment of Bronchial Asthma. This study has been conducted in a Nature cure and Yoga center, namely Hilltake Health Homes Pvt. Ltd. at Sanga, Bhaktapur, Delhi. Eighty-two (41 Male and 41 Female) subjects suffering with bronchial asthma were randomly allocated into the case and control groups. Forty-one subjects aged 30.22 (± 6.08) years formed the intervention group, while remaining forty-one subjects aged 32.15 (± 9.57) years constituted as control group. The general profile, medical and family history of the subject was obtained through a questionnaire cum Interview method. Intervention group was given with 100ml of pineapple juice diluted with 100ml of portable water, while the control group was given with 100ml of sweet lime juice diluted with 100ml portable water, twice a day for 90 days. Data collection was performed using a diurnal peak flow meter chart (every 10th day), a composite daily asthma score and BMI calculator (1st and 90th day). After the completion of 3 months (90 days) the results were analyzed using Microsoft Excel software. Pineapple juice significantly improved the PEFR values as well as helps in weight reduction in asthmatics, when provided in conjunction with positive lifestyle changes like yoga, breathing exercises, smoking cessation, massages etc.

Baba Ramdev, Patanjali to launch instant noodles


Nestle is trying hard to push Maggi back on the shelves, but it seems to be taking a little longer for that to happen. First set of testing was done already. Now, the second stage of testing will be required when Nestle begins manufacturing of the 2-minute instant noodles. And this is one opportunity that every Nestle competitor does not want to miss.

Moreover, manufacturers that were earlier not even into the noodles business, are now entering the market, with packaging that looks similar to Maggi noodles. Recent additions to this list are Reliance, and Patanjali.

Reliance Select

Reliance, being a business farm, did not lift many eyebrows when it came out with a packaging that is without doubt an attempt to lure Maggi loyalists. What’s surprising is, Baba Ramdev’s Patanjali, which usually campaigns against fast food, entering the food business, with their own version of instant noodles. And again, the design of the packaging is similar to the Nestle product. Infact, Patanjali too has come up with its own variation, where it claims NO MSG NO LEAD. This shows how tough the business had been for companies, till the time the original Maggi was on shelves.

ata magi

Baba The Business Man

At the launch of Patanjali Ayurved’s atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company, was not only seen having the noodles himself but urging others to do so. Though a yoga guru having instant noodles might seem at odds, it points to the savvy marketer that Ramdev is.

Apart from plugging into the need for a healthy noodles option in the absence of Maggi, Ramdev has done everything a smart brand ambassador would. This isn’t the only instance when the 49-year-old yoga guru has weaved his magic on promotion and branding. In the 18 years since he co-founded his ayurvedic company along with scholar Balakrishna, he has virtually carried the Patanjali brand on his shoulders. (source: Business Standard)

“The difference between him and regular brand ambassadors is he lives the brand. There is no gap between what he espouses and what Patanjali wishes to communicate. While personality-led brands aren’t uncommon in advertising – the late Steve Jobs personified what Apple stood for and Richard Branson lends his charisma and charm to Virgin – I don’t think there are any examples of it in Ayurveda,” says Kiran Khalap, co-founder, Chlorophyll Brand and Communications Consultancy.

As Far As FSSAI Approval is Concerned

Sources say that the noodles cannot be sold until it has got approval from FSSAI since it’s a non-standard product. But obtaining the approval could take more time, as the food safety regulator has done away with process of product approvals. It will reintroduce the procedure through regulations. FSSAI is busy streamlining the product approval process and is expected to come up with new regulations in six months. (source: Indiatimes)

So will Baba be able to bring in his brand of Noodles? Or will Nestle be able to return its one of the most liked product, the original Maggi, before other brands grow into major competitors? That’s for time to tell!